Video Snacks – IronWorks
Understanding how to leverage video is critical to achieve engagement with your audience.
You can’t squander the opportunity once someone is in front of your message, by overtly throwing down in a commercial manner.
You must lead with knowledge and demonstrate you’ve got some insight regarding your subject.
I call these small 30-90 second “Motion & Sound” productions:
> Snacks – it seems apropos, although the amount of effort to get them done is surprising given their brevity.
Snacks help position a brand with a sonic/ production component, lacking in most all other communications… and these are the snacks I have produced for IronWorks Magazine