BigTwin Magazine: Sweden

small-llogoOne of the accomplishments I’m most proud of in terms of developing IronWorks Magazine and its content offering,  is the content swapping relationship I developed with BigTwin Magazine in Sweden.

Not being well endowed from a fiscal perspective requires Publishers and Editors across the globe be crafty in how we accomplish our goals and one of mine was developing a content stream from Europe, that was branded…  and working with BigTwin  allowed IronWorks to do that. I met Editors for BigTwin Magazine in Switzerland in 2010 and we developed a good understanding for successfully working together.

The nature of our relationship is that of straight-up content swapping (translation included).  Luckily for us, the Swedes like IronWorks creative product and are handy at translation, as my Swedish stinks!
Since I capture the majority of the magazines editorial content, rights & usage – generally a deal-killer in situations like this –  is not an issue, I am happy to have my editorial work featured abroad.

Initially,  I thought that the Swedes would be interested in IronWorks bike features, but to my surprise they were as interested in my Tech & How-To’s,  as they were anything else.

The benefit of this content swap for my manufacturing partners and the folks we cover editorially,  is that they enjoy global coverage – for no cost!

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Kirk Taylor's tribute to Johnny Chop - "Sacred"

TPJ's Consuela

TPJ's Consuela

JIMS Front Motor Mount - IronWorks Garage

JIMS Front Motor Mount - IronWorks Garage

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Dave's Black Bagger - feature

WrenchWorks -  bike feature

WrenchWorks - bike feature

James Gaskets - IronWorks Garage

James Gaskets - IronWorks Garage