Re-tooling the design firm and client relationship

(Originally written for the Biondo Group)

Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand over-time, and so that specific firm was responsible for that brand’s appearance. If a design firm worked on a brand, it could count on working on it for more than a single project if everything went well, and the brand flourished.

With fewer turns of management and leadership, there was

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Does package design need to adapt to e-tailing environments?

marketing, design, sales, new business, clients, content, business strategy, communications, product packaging, branding, brand identity, social media, networking, NYC

image: stephen berner

(originally written for the Biondo Group)

With an increasing number of packaged goods being sold through and adapted for online channels we ask ourselves on a pretty regular basis – has the nature of a package’s design and communication requirements changed?

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RFP’s & Spec: Hiring a Packaging Design Firm

dart-target-aim-arrow-39551The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work.

(this was written originally for the Biondo Group)

Clients have choices of design and marketing resources. As with a 50 page menu in a restaurant there is a downside to having too many choices.

If you’ve ever placed a help wanted ad in CL, you’ll know what we mean by “too much”.

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Gadgetry & Games

a_google_glass_wearerBrands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away.

Our consumer universe is fickle, flighty and bombarded with messages.  The “shiny new thing” rarely has measurable staying power. With that, implementing a new package design for a manufacturer is a pricey exercise, and it’s important to get it right.

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Rethinking Packaging Design Methodology

image/Pexels

image/Pexels

(originally written for the Biondo Group)

In this read we begin to take a look at the manner in which packaging design firms work.

Important considerations for a Client company looking for a packaging design firm are work style and process.

Design for business is a creative pursuit; it’s an iterative, process driven activity. One of the challenges every Design firm faces is in parsing its services into neat, clear, billable units. Design for business can be by its very “collaborative” nature – messy, with design and production activities, decisions, strategy, budget and thinking, all bleeding into one another.

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Staying Positive: being a creative firm in a contentious world

This NYPD Officer clearly believes in a strict no a*holes policy

This NYPD Officer clearly believes in a strict no a*holes policy – image: stephen berner

(originally written for the Biondo Group)

We’ve seen a few Companies as of late tout their “no a*holes” policies, addressing hiring practices and new client engagements. In what has turned out to be a pretty darn contentious season, we are sensitive to things like this, and so our attention was piqued.

Why publicize a “no a*holes” policy?

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Followers of Fashion

image: stephen berner(originally written for the Biondo Group)
When the United States Postal Service creates content that addresses packaging design, we can’t help but take notice and peruse it immediately. This was the case this week and what we found was this:
UNWRAPPING PRODUCT PACKAGING DESIGN: 3 BIG TRENDS IN 2016

Now mind you, we were pretty psyched to see that the USPS was shining its light on Packaging Design. But as we began reading we became a little disappointed – it was reading fluffy, simplistic and seemingly targeted at having to explain Packaging Design to someone coming out of the jungle after 100 years.

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When is Packaging Design considered successful?

Unknown-1If product packaging doesn’t create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer?

For consumer product packaging graphics to be considered successful, they among other things must:

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Can product packaging create relationships?

Unknown-1080x675A debate has been brewing at the Biondo Group (a co. I freelance with). The idea that’s been churning is the notion that a package’s design can create a relationship with the consumer.

We read of designers stating that their work “creates relationships with consumers” and we stand back and wonder – does it really? Does packaging design create relationships? In that brief moment when the consumer is at the shelf in a supermarket environment – does a packages design connect in a manner that allows a relationship to be created?

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The Blue Girl – a custom Harley-Davidson™ FXRT by Pop’s Garage & Fabrication

image: stephen berner

image: stephen berner

Looking at the machine presented here, you cannot help but be impressed, and feel more than a little excited.

The Blue Girl, a 1985 FXRT. is one striking machine.

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New Business, New Normal, No Nonsense

 

not the hot seat

image: stephen berner

In my business life, I am, when it comes right down to it – a New Business Development Executive.

There, I said it.

Mistakes Made, lessons learned

It’s odd, looking at it now, that in my “Arts” existence, I beat the Social Media and Content drum mercilessly, but yet my professional side has until recently stayed quiet.

I might mumble something here or there on LinkedIn, but for the most part, its only through dialogue with me, that you’ll learn how I can help a business create a sustainable pipeline of opportunity, in a natural honest way – It’s what I’ve learned to do.

Why speak up now?

What caused this change? Why share now?
Why should I say anything at all, and most of all, why should you care?

Marketing-services businesses wanting to increase client head-count and revenue, seem to have given up differentiating between Sales and New Business. I don’t think this is a fabulous idea.

There is a difference between New Business and Sales, at least there should be IMSHO.

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