(Originally written for the Biondo Group)
Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand over-time, and so that specific firm was responsible for that brand’s appearance. If a design firm worked on a brand, it could count on working on it for more than a single project if everything went well, and the brand flourished.
With fewer turns of management and leadership, there wasread more
(originally written for the Biondo Group)
With an increasing number of packaged goods being sold through and adapted for online channels we ask ourselves on a pretty regular basis – has the nature of a package’s design and communication requirements changed?read more