Better Milk, less waste through packaging design

old-metal-cans-on-milk-1080x675<originally  written and published for the Biondo Group>

As I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I had to give a container of the spoilable stuff the “sniff” test before pouring it into my cup of morning Joe.

After giving it some thought I realized that it had been awhile since I had seen milk or any of its kissing cousins, such as my most favored Half & Half go bad and spoil before I had consumed the entire container. I wondered … I don’t suspect the formula of the product has changed much. Milk is still milk, isn’t it?

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Have Packaging Designers been left out of the digital marketing revolution?

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<originally  written and published for the Biondo Group>

Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you will recognize the close knit relationship they have with “digital”. Mobile, social campaigns, apps, SEO and talk of programmatic media buying, even Slack are all the latest in terms of marketing innovation, collaboration and opportunity.

Visit any of those types of marketing services companies and you will find a frenetic energy level, young faces and high turnover, maybe a Foosball table or a Kegerator. The nature of the marketing discipline dictates the nature of the agency’s culture. To paint with a broad brush, Digital skews young.

You don’t hear much talk in terms of digital packaging innovation, beyond maybe an elaborately shaped 3D can. To the Packaging Designer, It seems that Digital (still the shiny new thing) has captured our client’s attention, almost completely.

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What does the future hold: packaging structures and materials?

crystal-ball

<originally  written and published for the Biondo Group>

MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity

http://tinyurl.com/q2ebop3

While reading this article in MIT Technology Review, we had to stop and wonder what product packaging new think technologies are in the pipeline, coming to market. Foam batteries; functional hover boards, what’s next?

It appears that Green initiatives drive many of the innovations in packaging substrates these days.

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