Rethinking Packaging Design Methodology

image/Pexels

image/Pexels

(originally written for the Biondo Group)

In this read we begin to take a look at the manner in which packaging design firms work.

Important considerations for a Client company looking for a packaging design firm are work style and process.

Design for business is a creative pursuit; it’s an iterative, process driven activity. One of the challenges every Design firm faces is in parsing its services into neat, clear, billable units. Design for business can be by its very “collaborative” nature – messy, with design and production activities, decisions, strategy, budget and thinking, all bleeding into one another.

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Better Milk, less waste through packaging design

old-metal-cans-on-milk-1080x675<originally  written and published for the Biondo Group>

As I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I had to give a container of the spoilable stuff the “sniff” test before pouring it into my cup of morning Joe.

After giving it some thought I realized that it had been awhile since I had seen milk or any of its kissing cousins, such as my most favored Half & Half go bad and spoil before I had consumed the entire container. I wondered … I don’t suspect the formula of the product has changed much. Milk is still milk, isn’t it?

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Have Packaging Designers been left out of the digital marketing revolution?

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<originally  written and published for the Biondo Group>

Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you will recognize the close knit relationship they have with “digital”. Mobile, social campaigns, apps, SEO and talk of programmatic media buying, even Slack are all the latest in terms of marketing innovation, collaboration and opportunity.

Visit any of those types of marketing services companies and you will find a frenetic energy level, young faces and high turnover, maybe a Foosball table or a Kegerator. The nature of the marketing discipline dictates the nature of the agency’s culture. To paint with a broad brush, Digital skews young.

You don’t hear much talk in terms of digital packaging innovation, beyond maybe an elaborately shaped 3D can. To the Packaging Designer, It seems that Digital (still the shiny new thing) has captured our client’s attention, almost completely.

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What does the future hold: packaging structures and materials?

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<originally  written and published for the Biondo Group>

MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity

http://tinyurl.com/q2ebop3

While reading this article in MIT Technology Review, we had to stop and wonder what product packaging new think technologies are in the pipeline, coming to market. Foam batteries; functional hover boards, what’s next?

It appears that Green initiatives drive many of the innovations in packaging substrates these days.

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When Amenity Packaging Design #Fails

3515029682_e97520b0da_o-1080x675<originally  written and published for the Biondo Group>

At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems designers, this is to be expected, as that’s what we do, optimize the point-of-sale channel for our clients.

Through LinkedIn, we came across this mini-rant. We rarely see a piece of content directly addressing our niche, Packaging Design, and furthermore noticed that there were in excess of 109 comments, and the post had barely been up a full morning.

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The Retail Environment & Packaging Design

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<originally  written and published for the Biondo Group>

Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS.

Supermarkets are a critical part of our nutritional ecosystem, they are the gatekeepers of our food supply. Think on this: the top 30 supermarket grocery chains in the world control nearly thirty-three per cent of all global food sales. In the USA there are more than 37,000 supermarkets with annual revenues in excess of $2 million dollars.

It has been reported (by the FMI) that the average large supermarket contains approximately 42,214 food and beverage products, that number increasing year by year.

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